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Customer Journey to First Value with LateralCRM

From our time implementing many CRM systems, we’ve developed an implementation methodology we believe ensures our Customers reach First Value from LateralCRM as early in the onboarding process as possible. We’ve previously highlighted the reasons why most CRM projects fail https://lateralsoftware.com/blog/why-most-crm-implementations-fail/ In that post we identified the many reasons CRM projects fail, with the average […]

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Why most CRM implementations fail.

Almost a year ago, the Harvard Business Review reported that in 2017 CIO Magazine reported that a third of all CRM projects fail, which was actually an average of 12 reports with the highest failure rate being 69%. HBR – Why most CRM implementations fail In our experience, these figures are quite accurate. From speaking […]

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5 reasons why your business needs a CRM (regardless of its size!)

CRM or Customer Relationship Management Software is one of the cornerstones of a successful sales and marketing strategy for businesses of any size. If you’re a decision-maker in a business, it’s likely you have heard the term thrown around, you’ve likely been cold called about it, and maybe – and you’re certainly not alone in […]